K18

K18

K18, a US-based hair care brand, that offers a fast-acting hair repair treatment. K18 constitutes biomimetic technology, which repairs hair damage and restores hair quickly and permanently. Its products contain a proprietary human keratin protein called ”K18 Peptide”, which relinks broken hair keratin chains, and reverses hair damage due to chemical hair treatments such as bleaching or colouring, mechanical or thermal styling and environmental factors. K18 is on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go. Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building their brand on buzzwords and beliefs of the past, they took the radical path of biotech to develop K18 Hair.