Sel:pH

Sel:pH Beauty

Sel:pH Beauty is a fresh, science-backed skincare brand built on one simple truth: your skin has a natural pH, and the products you use should respect it. Founded in 2024 by 20-year-old entrepreneur Leon Fallas, Sel:pH — pronounced “self” — was born out of a personal skin journey and a desire to create skincare that actually works in harmony with your skin’s biology. The brand offers a fun yet functional range of dermatologist-approved, vegan and cruelty-free products, formulated to balance, treat and restore the skin barrier. With vibrant, eye-catching packaging and a commitment to full ingredient transparency, Sel:pH makes pH-smart skincare accessible, personalised and genuinely enjoyable for all skin types.