Pixi

Pixi

Pixi has been pioneering skin-first beauty for over 25 years, born from a flagship boutique in Soho, London and now trusted by skincare enthusiasts worldwide. Founded by Petra Strand a makeup artist and product developer with a deep passion for skin science Pixi was built on a simple belief: that the best makeup starts with healthy, well-nourished skin.
Each Pixi skincare formulation is thoughtfully developed with botanicals and clinically beneficial ingredients, designed to cleanse, hydrate, brighten, and support the skin barrier without stripping or compromising. Petra’s background as a working mother of four brings a real-world sensibility to every product — effective, multitasking formulations that fit into a busy life without compromise.
Whether you’re building your first proper skincare routine or refining an established one, Pixi offers gentle yet results-driven options for every skin type. Cruelty free. Botanical-infused. Skin-loving by design. 25+ Years of Glow.