STRONG & BEAUTIFUL Neautraliser Shampoo

Key Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Glycerin, Cocamide DEA, Sodium Chloride, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Methylchloroisothiazolinone Methylisothiazolinone, Citric Acid, Disodium EDTA.

Camomile Oil: refreshes and soothes scalp irritation and itching which may be caused by the chemical process Formulated to finally neutralize alkalinity and remove all traces of relaxer chemicals Conditions and detangles the hair leaving it feeling smooth and very soft with unbeatable shine.

Strong and Beautiful’s Trichology experts focus on keeping your hair at the optimal pH. This helps keep the hair cuticles sealed, meaning better moisture and reflection of light so your hair looks healthy and shiny. There are some benefits for the scalp, too. Maintaining that target pH of 4.5–5.5 helps prevent microbes from growing on the scalp. Suffering from dry, lifeless hair? Too much alkaline tends to open up the cuticle, the outermost layer of the hair, which essentially looks like shingles on a rooftop. When these “shingles” are open, your strands appear dull, frizzy, and rough, not to mention that moisture can escape and leave hair dryer, too.

Glycerin:  Dermatologists Ava Shamban and trichologist Gretchen Friese emply their expertise on using Glycerin for hair and scalp health. Glycerin is effective as a moisturizer because it acts as a humectant, pulling moisture from the environment and deep within the skin to the surface, which needs the moisture most. Many hair types suffer from dryness and could benefit from the moisture boost glycerin provides to the skin’s surface. This Hydrator and antimicrobial hydrates the scalp, eliminates breakage, and fosters a healthy scalp environment. In general, anyone with thick, coarse, dry, or dehydrated hair should use this shampoo.

It helps to create a barrier to prevent moisture from leaving the skin and hair follicles. It has a tiny molecular size and can draw in moisture into the cells of both scalp and hair. This can be especially helpful during the dry winter months when dry scalp conditions may lead to itching and flaking and can prevent a host of issues, including dandruff and oil overproduction. Healthy hair starts at the scalp, making scalp health paramount in treating hair concerns.

Boosts Scalp Hydration: Glycerin draws water into the scalp from the environment, which provides needed hydration and prevents TEWL (Transepidermal Water Loss).
Regulates Sebum Production: The infusion of moisture from glycerin helps to regulate oil production in the scalp.
Antimicrobial Properties: The antimicrobial properties of glycerin can help treat itchiness caused by dryness or dandruff creating a healthy scalp environment
Moisturizer for Dry Hair: Glycerin is a natural humectant. This means that it will draw moisture to the hair and keep it there.
Glycerin has the ability to attach to the hair keratin preventing moisture evaporation.
Improves Overall Scalp Health: Friese details the benefits glycerin has for overall scalp health, stating that “because Glycerin returns moisture to dry hair and improves the scalp layer, also by moisturizing, it can.”
Strengthens Hair: Hydration is an essential defense against hair breakage. Optimising hydration and moisturization can maintain strength, health and improve the beautiful appearance of the hair.
Targets Frizz: Glycerin reduces hair dehydration, frizz, and breakage. It can therefore also work well for some types of natural hair to maintain or enhance the curl pattern and eliminate frizz.”
Can Aid in Hair Growth: By contributing to scalp health, glycerin can contribute to new hair growth. It should be considered a “great fertilizer helping plants to grow”.