“I believe a number of trends in skincare will emerge in 2016″
Dr Alek Nikolic’s Skincare Trends 2016:
- These are the following factors that I have noticed and have emerged in the last few years:
- Consumers are more in tune and have easy access to accurate information (like Paula’s Choice and our very own SkinMiles Skin Chat Blog compiled by Dr Alek Nikolic
- People are becoming busier with their lifestyles so need quick easy but effective skin solutions like our Face2Face Skin Assessment: this takes the necessity of having a skin consultation in an office or salon environment.
- Skin care consumers want more bang for their buck: so great skin ingredients that are active and provide visible results but at the best price possible
- Technological improvements and advancements in ingredients and how they affect the skin
- I also believe that consumers want easier or fewer steps to follow in their skin care regime: this allows less products required for an effective skin care regime but still allowing for effective and visible skin care results
The above opens the market to a number of new players and new innovations.
Consumers will learn very quickly that active ingredients need to be in the right concentration to have an effect on the skin. Just because a product contains ‘vitamin A’ or vitamin C does not mean it has any effect on one’s skin. Vitamin C must have a 10% concentration or greater in a product to provide an effect and similarly vitamin A needs to be in a specific form and in high enough concentration to be easily converted to its active form (such as Retinol). Currently we have skin care brands that contain 10% hyaluronic acid and for similar prices we have other brands that contain 40% hyaluronic acid. The savvy consumer will find quickly find out and favour the higher concentration product.
Busy lifestyles whether it is work or needing more time for fun means that convenient at home medical treatments will play a significant role. If we love having chemical peels but can’t manage the hour away then true at home peels will become extremely popular. These can be completed within minutes so glowing healthy rejuvenated skin can be achieved from the comfort of one’s home and at the fraction of the cost. See our Dermaquest Dermaclear Pads: Saturated with salicylic acid to break up oil deposits and shed the dead skin cells that lead to blemishes while Glycolic acid encourages new cell growth as aloe vera soothes and comforts.
As more brands introduce skin care products the prices for active ingredients and hence the product prices themselves will decrease. Following this by combining skin care steps into one product will further reduce the hassle or confusion of a multi-step process.
Some ingredients such as Vitamin A (especially in high concentrations such as 0.5% and 1%) can irritate the skin causing dryness, redness, and even flakiness. Recently companies have found a way of Nano-encapsulating retinol such as the SkinCeuticals Retinol 0.3 which allows a slower absorption making the ingredient more effective and less irritating for the skin. Future advances may allow us to have a single application that may last days or even weeks. This would be a great breakthrough for sun screens.
I hope you have enjoyed my views into the future and who knows as only time will tell if I am correct or completely off the mark. Looking at the products and ingredients emerging specific for skins of all ages I firmly believe that some of the above trends will materialise sooner rather than later.
Dr Alek Nikolic